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order form can be right up next to video if your asking your customers to spend $40 or less, if you asking them to spend more with hide the order form lower down on the page you have it as a separate page..
We want to be subtle at the problem and hevy on the solutions.
Try mention the problems by undermining your alternatives in the niche.
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Keep the guarentee simple. Stick to the niche norms.
- Jared Champion